How Your Wallet Can Help You Lose Weight

Trying to lose weight? Money can be a serious motivator: People who receive financial incentives are more likely to stick to weight-loss programs and tend to drop more pounds than people who try to slim down without them, according to a new Mayo Clinic study.

The study followed 100 people between the ages of 18 to 63 over a one-year period.  All of the participants had body mass indexes of 30 or higher, which is considered obese. They were given a goal of losing 4 pounds per month. Each participant was assigned to one of four different groups: two with financial incentives and two without.

Participants who met their monthly target goal got $ 20 each month, while those who didn’t had to cough up $ 20 that went into a pooled account. Participants in the incentive groups who completed the program were also entered into a lottery to win the pooled money.

Even though $ 20 a month isn’t a big payout, the groups’ results were drastically different. Sixty-two percent of the cash incentive groups completed the study, while just 26 percent of the other groups did. Those in the cash-driven groups also lost 9.08 pounds on average, compared to the other groups’ average weight loss of 2.34 pounds.

It wasn’t just participants getting money who were more likely to stick with the routine, either; those who paid cash penalties were also more likely to finish the program than those who received no financial incentive, according to the study.

“It’s human nature that we tend to make choices that provide immediate gratification,” says Steven Driver, MD, an internal medicine resident at the Mayo Clinic. “Financial incentives help by counteracting immediate rewards and promoting healthy behavior changes that we wish we would do more often.”

How can you use this news in your own life? Download GymPact, a free app that gives cash rewards for working out. You set how many days a week you’ll hit the gym and choose what you’re willing to pay if you don’t follow through (for example, you might sign up for five days a week, with $ 5 on the line each day). Every week, the money paid by non-exercisers who missed their workouts is divided and paid out to those who met their goals. You can’t cheat, either: GymPact keeps you honest by making you check into your gym via your smartphone each time you go.

For another option, visit HealthyWage, a website that gives you monetary rewards for your weight loss. You can join the site’s 10 Percent Challenge for a fee of $ 150, and if you lose at least 10 percent of your body weight over a six-month period, you’ll walk away with $ 300. Talk about a win-win!

photo: iStockphoto/Thinkstock

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How Your Mood Impacts Your Wallet

If you’re feeling blue, hide your green. According to new research published in the journal Psychological Science, sadness can lead to impulsive (and irresponsible) financial choices.

Study participants watched either a sad or neutral video. Then researchers asked them to choose how they’d like to receive a cash reward. They could either receive one sum of money at the end of the session, or receive a bigger reward mailed to them in the future. Participants who watched the neutral video chose the delayed reward 13 to 34 percent more often than people who watched the sad video, according to Jennifer Lerner, PhD, director of the Harvard Laboratory for Decision Science and one of the study’s authors. These differences emerged even though real money was at stake.

“Sadness makes people devalue future gains relative to present gains,” Lerner says. In other words, when you’re sad, you’re more focused on the now, rather than the future. You just want to be happy. You don’t care about what happens down the line.

“This process occurs unconsciously,” Lerner adds. “Decision makers themselves do not recognize that sadness has such effects.” Meaning: If you shop while sad, you could set yourself up for some potential wallet pain and not even know it.

Before you sprint to the mall this Black Friday—or Black Thursday in some places!—ask yourself these four questions to make sure you’re not being financially shortsighted.

Is it on my list?
Keep an ongoing shopping list of clothing, household items, and gifts you actually need. “The urge to impulse shop is very normal,” says Lauren Lyons Cole, certified financial planner, but if you give in too often, it can become dangerously expensive. Get in the habit of consulting your shopping list, and you’ll have fewer purchase regrets, Cole says.

Can I find a good dupe for it?
If there’s an expensive beauty or fashion product that you are really drawn to, try doing a Google search for the name of the product and the word “dupe”, which is fashion speak for look-alike, Cole says. Just to be clear, this is not a knockoff. It’s a similar-looking item that can save you some serious money. If you’re tackling this weekend’s sales, plan ahead by researching your top picks’ sale prices ahead of time while keeping an eye out for dupes.

Do I want this more than a ______ (insert big goal here, like “trip to Italy”)?
Little purchases might bring temporary satisfaction, but they can be a huge waste of your dollar bills. “Try carrying a picture of whatever your big goal is in your wallet, and when you’re tempted to impulse shop, use the picture to snap you back into reality,” Cole suggests. When you’re finally enjoying your goal purchase, you’ll be happy you skipped those impulse buys.

Is it returnable?
If you absolutely can’t talk yourself out of an impulse purchase, at least make sure it’s returnable. If you haven’t worn or used the item and the return date is near, you can be sure the purchase wasn’t meant to be. Warning: Don’t make this a habit or it’ll become seriously stressful keeping track of multiple items. Think of this as a once-in-awhile thing.

photo: Brand X Pictures/Thinkstock

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